What's with the frog?

We’ve been asked about the frog a lot, so we’ve been forced to make something up that sounds feasible. Here goes.
 
The frog is an icon for everything we hold dear.
 
He has big eyes, which to us symbolizes a never-ending search for knowledge and truth. That’s why frogs excel in marketing research roles.
 
He has a big heart, which to us means that, even though he is technically a tail-less amphibian, feelings are feelings and he understands human motivations and is in tune with what drives certain behaviors. Ideal resume for a marketing strategist!
 
He has big ideas, which to us means ideas that sell. Can you say, “award-winning creative director?”
 
Perhaps most importantly, the frog knows food (more about that later).
 
Oh… and he tastes like chicken!